Her rise to fame has been described as the millennial manifestation of the American dream. This week Cardi B, social media star turned musician, became the first female rapper in 19 years to reach No 1 on the US Billboard chart, knocking Taylor Swift off the top spot. From college drop-out to stripper to Instagram influencer to reality star to mainstream rapper she has over 10 million followers on Instagram, and she hasn’t released an album. Cardi B’s viral online presence from 2014, built on extremely honest, stream of consciousness-style videos and Instagram posts, landed her a spot on the sixth season of VH1’s reality series Love & Hip Hop: New York in 2015, and she stayed for two seasons.
She left to pursue her music career – not an unusual step for a reality star yet one that usually ends in failure as they struggle to be taken seriously. Yet this was not the case for Cardi B. Helped by a powerful social media following, a forceful personality and genuine rap talent, she found herself competing – and eventually beating – Taylor Swift’s Look What You Made Me Do on the US chart this week for the number 1 spot on Billboard. If it wasn’t for her branding herself in an open an honest communication of Instagram she would of never of built the audience that then lead her to having the number one song on Billboard. Cardi B “Building my Instagram was huge in my career and it still is.” Cardi B is currently working on the release of her debut album. The streets are rumbling about it and her social media following will definitely help her as she continues to grow her brand and career as one of the top musicians in the world.